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01/01/2023
Sunday
Project Overview
I designed poster mockups for Aesop’s Reverence Aromatique Hand Balm, drawing inspiration from the brand’s strong visual identity. Aesop is known for its minimalistic, elegant design language, often using earth tones and a muted, luxurious color palette that reflects its emphasis on quality, craftsmanship, and sensory experience. I wanted my designs to fit naturally within this aesthetic, maintaining the understated sophistication that Aesop is known for. However, I also aimed to pivot slightly from their typical style by introducing a personalized element, adding subtle visual textures and narrative cues to make the posters feel more intimate and human, while still respecting the brand’s refined sensibility.I designed poster mockups for Aesop’s Reverence Aromatique Hand Balm, drawing inspiration from the brand’s strong visual identity. Aesop is known for its minimalistic, elegant design language, often using earth tones and a muted, luxurious color palette that reflects its emphasis on quality, craftsmanship, and sensory experience. I wanted my designs to fit naturally within this aesthetic, maintaining the understated sophistication that Aesop is known for. However, I also aimed to pivot slightly from their typical style by introducing a personalized element, adding subtle visual textures and narrative cues to make the posters feel more intimate and human, while still respecting the brand’s refined sensibility.

Design Process
For the design process, I sourced free-to-use images of the product and other complementary visuals, then combined them into a poster. I created two variations: a black version without text as the main design, and a cream version with text as an extension.
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Main design: Black background, no text, minimal and bold focus on the product.
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Extension design: Cream background with text, adding context and storytelling elements.

fluid-motion background picture reference image


model reference picture




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